How the self-promotion phenomenon gained widespread traction

So my pet hate/rant this month focusses on the emergence, over the past 30 years or so, of the requirement for artists to ‘big themselves up’. With the explosion of social media and online content in the past 2 decades I am asserting that the problem is now well out of hand, having reached epic and epidemic proportions (sorry Covid you don’t have the complete monopoly here). read here